Company Overview

We at Goodwill Enterprises, aspire to accelerate the athletic dreams of people by providing them with the highest quality sports apparel, footwear and accessories no matter what part of India they belong to. This dream of ours, motivated us to broaden our horizons and set up shop in tier-II cities across India. Chikmagalur, Davangere and Hubli were our initial upcountry stores.

  • Our strength lies in our ability to run successful sports retail stores in both tier-I and tier- II cities; this is evident from the numerous stores we’ve established in Karnataka, Andhra Pradesh and Tamil Nadu.
  • The big cities and smaller towns both get the targeted attention that they need. Our potential to upscale has been our triumph.
  • The space in sports retail is extremely competitive since the inception of Goodwill Enterprises, we have held our ground, proved our competence and shown excellence time and again.
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Our Mission

Most preferred sports retailer

Our Vision

To be the go-to retailer for Sports brands functioning in India

Our Values

Trust and Loyalty


Depth of Expertise

  • Retail management
  • Sports Talent management
  • Training
  • Merchandising & Product Sourcing
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S.N Prasad is a force to be reckoned with. This versatile individual had studied both Commerce and Law. He has over 25+ years of insurance industry experience under his belt. The entrepreneur in him, was awakened through the Housing Loan Finance Company. His experiences and background came to be of service while envisaging the company’s potential and realised it by bringing it thus far.

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Our Journey

Journey Up Until Now

Goodwill Enterprises was founded by like-minded entrepreneurs, all with extensive knowledge and calibre in FMCG and retail trade.


Launched the first store in Malleshwaram for Adidas


Opened two more stores on Kathriguppe Main Road and on Kammanahalli Main Road


New stores in Bangalore opened for operations + Upcountry stores in Chikmagalur, Davangere and Hubli were up and running.


A milestone event, ADIDAS stores in Andhra Pradesh was brought into the fold of Goodwill Enterprises.


More stores were inaugurated in Tirupati and in various Total Mall Outlets.


Goodwill Enterprises acquired the landmark Adidas store on Brigade Road. The JP Nagar and Kempfort Adidas Outlets came under our umbrella as well.


We acquired two exclusive stores in Hyderabad -the Banjara Store and GVK Mall Store.


Started four more stores in Bangalore. Two long-awaited Adidas stores on Brigade were opened. Along with these, the Phoenix Mall Outlet and Bellary Store were ready for business.


From a modest turnover of almost 5 lakhs in 2005-06, we accomplished a handsome 14 Crores turnover in 2013-14.


Achieved over 50 Crores in turnover + Began Reebok Stores in Bangalore City- Mantri Mall, Vega City Mall, Brigade Road and Bel Road.


Ventured into the Tamil Nadu market and launched stores here.


Our Brands

Goodwill Enterprises has formed partnerships with sportswear brands that have a foothold in the Indian market. We are a franchise for brands such as -Adidas, Puma, Reebok, and so forth.

In fact our very first retail store was for Adidas, and Adidas has been one of our main franchisees and we’ve acquired multiple Adidas stores all over South India.

Our alliance with global sportswear brands have propelled us to a position as a noteworthy sports retail company. It is this recognition that made Goodwill Enterprises is the Most preferred partner in South India for Adidas in 2010. Our next goal is to be the top franchise for India.

Our Awards

Awards And Recognition